Stories in the organization: where they come from, how they are built, why they are told
Everything is a story. But no two are the same. The aim of this seminar is the systematic development of stories to make them appealing to a wide variety of target groups.
– How PR…
– … and marketing….
– …led to communication
– Perceptions
– Influencing factors
– Neurological anchor points
– From Aristotle to today’s common story containers
– 6 interlocking tips & tools for development
& production of Stories
– The media and social ecosystem
– A box for every topic
– …Production
– …Analysis
– …Integration
– Detour into bridging the analog/digital divide
– Case studies from three large companies
– Your own case studies
Information
Seminars are held Zurich, Bern, Lucerne, Basel, and Olten. Actual sites will be announced individually. Depending on your location and the number of participants. With a small number of registrations or group registrations from the same company, we will contact you directly. In such cases, other locations are possible.
The date will be communicated and confirmed individually by e-mail at least 4 weeks before the course starts. Since we want to find a convenient and efficient location for all course participants, knowing the number of course participants in advance is critical. In extreme cases, it might take up to two weeks to confirm your course after you register. If the number of registrations is low, we will get in direct contact with you.
9:15 – 4:45
- Presentations, individual and group work, case studies, and workshops
- Scripts and handouts with checklists, analog and digital
CHF 1,040.00 per person/per day. Documentation included
Individual Registration
If interested, simply use the registration form below. If you have any questions, please do not hesitate to contact us.
Seminars in your company
Of course, companies can also ask to have events held on their premises. Please contact us directly.
